World’s 7 Most Reputed Brand Logos
Put a
little bit common sense, for the good reason, and you would agree that the more
bucks you spend, the better logo you get. Our planet is filled with millions of
iconic logo designs, thanks to the big shots they belong to. You would be
surprised to know that some of the very successful brands have logos that
aren’t impressive. The recipe of involving the right designers and the right
creativity is helping them make noise in the bank account.
Let’s
steal some alert minutes and take a look at the logos of world’s seven richest
companies. Why this matters? To think wisely when looking for logo design
services for your very own business.
1. APPLE
Blessing
humanity with iPad, iPhone, MacBook, and other technological pieces, Apple is
definitely the most recognizable brand this universe has. Launched in the
mid-70’s, the original logo was a bit strange and featured Issac Newton sitting
next to a tree. The very iconic apple imagery came into the picture in 1976.
No
doubt, minor changes in color and finish have been there, the logo is intact
since past 30 plus years. See the logo and your mind will jump around several
stylish products that are sitting in the company’s kitty.
2. BERKSHIRE
HATHAWAY
Billionaire
Waren Buffett’s conglomerate holding company, Berkshire Hathaway’s subsidiaries
are - Dairy Queen, Kraft Heinz, GEICO, Brooks Running and more. The company’s
incredibly simple logo works wonders for them. Being a conglomerate holding
company, the idea was not grabbing eyeballs and saving it for the subsidiary
companies. While the subsidiaries shout for look, Berkshire Hathaway’s
nondescript simple logo portrays sense.
Merging
some real weight with serifs makes them appeal robust and staunch, something a
holding company must have.
3. AMAZON
Amazon
Prime has literally brought the world under its customers’ feet. Whatever be
the weather or other factor, order reaches customer’s house with maximum 48
hours.
Apart
from excelling in customer service, the company has done a wonderful job in
their logo too. Arrow that goes from A to Z, speaks volume that just like it,
the brand directs products from their warehouses to customer’s door. Moreover,
it signifies a happy face as well. Now that’s some genius trick.
4. FACEBOOK
Launched
by Mark Zuckerberg’s dorm room, Facebook doesn’t need any introduction. Popular
as the most successful social media channel, it’s logo works for it like
anything. Why? Because it is easily recognizable. Though the logo underwent a
redesign in 2015, its elements were kept same and only tiny stylistic changes
were done to keep the brand intact.
5. JOHNSON
& JOHNSON
World
leader in pharmaceuticals, customer packaged good and medical devices, the
company’s logo was based on the signature of James Wood Johnson who is among
the original founders of the brand. Despite keeping the logo consistent for 100
years, the company enjoys appreciable brand recognition in the market and among
the audience.
6. JPMORGAN
CHASE
Counted
among the largest financial institutions, JPMorgan Chase has about 2.35
trillion dollars and world’s most reputed bank. Company with authority, it has
nailed its logo phenomenally. The print is simple yet bold along with minimum
graphics, which makes the name stand as strong and authoritative.
7. GENERAL
ELECTRIC
Born in
1892, the company hasn’t experimented much with its 19th-century
logo. Best part? It doesn’t need, as its curly script and prongs that circle
initials of ‘GE’ are effective, sleek and pretty simple. The design is sort of
ornamental and has a washing machine in the spin cycle like feel, which is without
a doubt company’s most renowned product lines.
Originally published on: http://www.apsense.com/article/worlds-7-most-reputed-brand-logos-have-something-to-teach.html
Lisa Bush
Hi! I am a graphic, web designer and blogger with over 5 years experience at FL, USA. I am very passionate about anything related to design services like, Logo Design Services, website design services, web development, graphic design and more, and spends copious amounts of time hidden behind a book or a screen and reading about design.
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